The First Chinese Fast Food Brand with Direct Operations in North America
Bingz is an international fast food chain brand under the management of QiDianTongZhou Catering Management (Beijing) Co., Ltd., founded in 2014. The founding team comes from globally renowned internet companies such as Tencent and Baidu. It is a Chinese fast food chain brand targeting middle to high-income young generations.
In May 2021, Bingz officially entered the North American market, selecting Toronto as the first location for its direct operations. As Bingz's overseas partner, TrueRise International played a crucial role in developing the site selection strategy.
We considered factors such as foot traffic, target demographics, surrounding environment and competitors, transportation convenience and parking, rental costs, commercial atmosphere, planning regulations, and permits. This comprehensive approach significantly reduced risks and costs while enhancing brand recognition and sales, laying a solid foundation for Bingz's success upon opening.
We also assisted Bingz in understanding the needs, preferences, and dining habits of Canadian consumers, leading to product localization. Our support extended to supply chain management and central kitchen services, as well as staff recruitment, management team development, brand marketing, and media promotion.
Bingz's first overseas store in Toronto achieved a revenue of CAD 300,000 (approximately RMB 1.65 million) in its first month of operation. This figure is among the top in Canada's food retail sector and indicates a trend surpassing that of the popular American brand Shake Shack.
According to the latest financial report, as of March 2023, Bingz's direct-operated stores in North America had an average monthly sale of USD 300,000 (approximately RMB 2 million). This figure further demonstrates Bingz's strong performance in the North American market and the high recognition of its quality, taste, and service among consumers.
TrueRise is dedicated to facilitating the international expansion of restaurant businesses and incubating culinary startups. We are committed to helping Chinese restaurant brands embark on their international journey.
