Empowering Chinese Restaurant Brands to Go Global

Cultivating High-Quality Restaurant Brands and Creating Million-Dollar Stores

—— Yunshang Rice Noodles
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Customizing Localization Strategies to Achieve Exponential Growth

—— Yang's Braised Chicken Rice
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Incubating Startup Brands Through Deep Collaboration to Drive Comprehensive Expansion in North America

—— Hou Kee Chinese Bistro
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Supporting Local Restaurant Brands by Reducing Costs and Increasing Efficiency to Maximize Profits

—— Young Sanniang Beef Pot
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Helping Domestic Brands Quickly Cover the North American Market and Efficiently Achieve Market Testing at Low Costs

—— Bingz (Chinese Crispy Burger)
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Introduction

TrueRise is a company specializing in cross-border restaurant expansion and culinary business incubation, headquartered in Toronto.

We are dedicated to deeply exploring the Canadian market, providing comprehensive support and services for Chinese restaurant brands on their journey to expand into North America. Our services include market research, formulating expansion strategies, supply chain development and management, central kitchen production, site selection and establishment, brand promotion, and more to ensure that brands achieve success in the North American market.

Additionally, we offer entrepreneurial support to North American restaurant startups. Our professional team assists entrepreneurs in various aspects such as brand positioning, product development, site selection, and operational management, helping them build successful restaurant brands and gain greater market influence.

Our Projects

Supporting Domestic Brands

Expanding into the North American Market Efficiently and Cost-Effectively

Supporting Local Brands

Helping Local Traditional Restaurant Brands Reduce Costs and Increase Efficiency

Incubating Startup Brands

Fostering Startup Brands to Promote Comprehensive Growth in North America

Cross-Border Restaurant Business Chain

Expansion Strategy

Investment Attraction

Supply Chain Development

Central Kitchen

Product Localization

Standardized Operations

Licensing and Certification

Site Selection and Establishment

Professional Design and Construction

Brand Marketing

Franchise Expansion

Central Kitchen &  Supply Chain

Central Kitchen

TrueRise's 10,000-square-foot central kitchen, located in Toronto, ensures efficient and consistent product quality through standardized production. We centralize the procurement of fresh, high-quality ingredients and offer flexible custom processing services, significantly optimizing cost control and ensuring brand consistency.

Comprehensive Supply Chain

The TrueRise team has developed a complete supply chain system, rigorously managing each stage from raw material procurement to product processing, storage, and distribution. We ensure efficient and stable supply, enhancing operational efficiency and providing exceptional culinary service support for our clients.

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TrueRise Success Cases

Let Chinese catering brands go global

Partners

Achieving Long-Term, Win-Win Collaborations and Resource Integration