Success Cases

Yang's Braised Chicken Rice

The First Chinese Fast Food Brand with FDA Certification for Exporting Ingredients to the United States

Founded by Yang Xiaolu, Yang's Braised Chicken Rice originated in Jinan, Shandong Province. Since its first store opened in 2011, it has opened over 6,000 branches in China, Australia, Singapore, Japan, and other places. In September 2017, it landed in the United States for the first time. To maintain consistent taste with domestic offerings, Yang's Braised Chicken Rice applied for and obtained FDA certification for ingredient export to the United States.

As the exclusive distributor of Yang's Braised Chicken Rice in Canada, the TrueRise team brought this "National Delicacy" to Toronto in 2019 and successfully opened 10 branches in less than a year.

Hou Kee Chinese Bistro

The New Favorite in Chinese Fast Food

Braised Pork Knuckle originates from Chaoshan and is renowned for its unique braised flavor and tender texture. Adhering to the traditions of Cantonese cuisine, Hou Kee Chinese Bistro offers a rich, non-greasy, and delicious taste that has won the hearts of many food lovers. As a restaurant brand that combines traditional cuisine with modern service, Hou Kee Chinese Bistro is dedicated to preserving and promoting this culinary tradition, providing diners with an authentic Cantonese dining experience.

Young Sanniang Beef Pot

Leshan's Traditional Cuisine Successfully Lands in Toronto, Achieving Standardized Chain Operations

Young Sanniang Beef Pot, as a leading brand in the Qiaojiao Beef category, embodies the essence of Leshan's traditional cuisine, carrying on a century-old cultural heritage. It has consistently ranked first on the "Leshan Food List" for several years.

Under the guidance of the TrueRise team, Young Sanniang Beef Pot has successfully entered the North American market. This accomplishment is not just a brand introduction but a successful case of TrueRise's cross-border business chain. Through our comprehensive expansion strategy, including investment attraction, supply chain establishment, and central kitchen support, we have brought this century-old culinary tradition to the Canadian market.

Bingz

The First Chinese Fast Food Brand with Direct Operations in North America

Bingz is an international fast food chain brand under QidianTongzhou Catering Management (Beijing) Co., Ltd., established in 2014. The founding team hails from globally renowned internet companies Tencent and Baidu. Bingz focuses on Chinese cuisine and targets middle to high-income young adults. It has hundreds of chain restaurants both domestically and internationally.

In May 2021, Bingz officially entered the North American market, selecting Toronto as the first location for its direct operations. As Bingz's overseas partner, TrueRise International played a crucial role in developing the site selection strategy. We thoroughly considered factors such as foot traffic, target demographics, surrounding environment and competitors, transportation convenience and parking, rental costs, commercial atmosphere, planning regulations, and permits. This comprehensive approach significantly reduced risks and costs while enhancing brand recognition and sales, laying a solid foundation for Bingz's tremendous success upon opening.