Thoroughly understand the culture, consumer habits, and competitive environment of the target market to formulate corresponding overseas strategies and product positioning.
Combine the brand's market prospects, product characteristics, and investment advantages to develop detailed investment attraction plans.
Introduce local investors in North America to expand the brand's market share and influence through franchising or equity participation, achieving mutual benefits.
Establish a stable and efficient supply chain system to improve procurement, production, and distribution efficiency.
Provide central kitchen and distribution services or offer food processing solutions for restaurant enterprises in a one-stop manner.
Adjust products according to local culture, preferences, market demands, and legal regulations.
Establish a scientific and reasonable management system and operational standards, including brand image, product quality, service standards, personnel training, facilities, food safety, etc., to ensure stable restaurant operation, sustainable brand development, and enhance brand image and market competitiveness.
Assist companies in obtaining various administrative approvals, licenses, and permits necessary for operations, including business licenses, safe food license, tax registration certificates, environmental certificates, fire safety certificates, etc.
Conduct comprehensive analysis and evaluation of market demand, competitive situation, consumer groups, geographical location, etc., to select the most suitable operational venues and locations for the brand. Provide corresponding site selection plans and suggestions to meet future development needs and goals.
TrueRise has a professional design and construction team with over 10 years of experience. With years of practical experience, we deeply understand restaurant design, decoration styles, materials, equipment configurations, etc., ensuring the best implementation effect of decoration plans.
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Develop corresponding marketing strategies and plans for different regions' consumers and market environments, including product positioning, promotion channels, advertising methods, pricing strategies, etc.
With rich experience in North American market marketing, we have local Chinese, mainstream media resources, and other multidimensional promotion channels to help companies achieve good brand exposure and sales performance in the North American market.
Develop a comprehensive franchise management system for the brand, seek suitable partners who meet franchise criteria, provide relevant franchise consultation and support services, and assist franchisees in brand promotion and management.
TrueRise is dedicated to facilitating the international expansion of restaurant businesses and incubating culinary startups. We are committed to helping Chinese restaurant brands embark on their international journey.
